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EP. 73 - A New Playbook You MUST HAVE For Re-Engaging Website Visitors | Scrappy Playbooks
Manage episode 437940929 series 3597488
In this episode of Scrappy ABM, host Mason Cosby walks through a website re-engagement playbook using the 4D framework of data, distribution, destination, and direction. Learn a step-by-step approach for re-engaging website visitors through targeted outreach campaigns with the goal of booking meetings and driving conversions.
Best Moments:
(04:06) Using free tools like RB2B, Warmly, and Factor.ai to collect website visitor data and trigger outreach
(07:33) Leveraging LinkedIn for distribution given RB2B provides visitor LinkedIn profiles
(09:53) Sending visitors to 3rd party comparison pages to build trust and position yourself as a helpful resource
(13:45) Tracking website visitors coming back to your site as an indicator of successful direction
116 حلقات
Manage episode 437940929 series 3597488
In this episode of Scrappy ABM, host Mason Cosby walks through a website re-engagement playbook using the 4D framework of data, distribution, destination, and direction. Learn a step-by-step approach for re-engaging website visitors through targeted outreach campaigns with the goal of booking meetings and driving conversions.
Best Moments:
(04:06) Using free tools like RB2B, Warmly, and Factor.ai to collect website visitor data and trigger outreach
(07:33) Leveraging LinkedIn for distribution given RB2B provides visitor LinkedIn profiles
(09:53) Sending visitors to 3rd party comparison pages to build trust and position yourself as a helpful resource
(13:45) Tracking website visitors coming back to your site as an indicator of successful direction
116 حلقات
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