Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
This is a serious episode about a serious topic, but it's something that's important to talk about. Mass shootings and gun violence end the life of more than 30,000 Americans every year. In this episode we discuss the Las Vegas shooting, Australia's gun laws following a similar tragedy in 1996, and how a recent study has shown with little doubt that addressing gun violence as a public health crisis has saved lives in that county.…
Halloween's right around the corner, so we thought we'd start of Episode 11 with a truly terrifying topic: anti-biotic resistant superbugs. We talk about how we came to have them and what we might do to get rid of them. And because we want to leave things on a much happier and less scary note, we talk about NASA's naming of it's Langley computer research facility after famed mathematician Katherine Johnson. Last but not least, we're starting a book club. We'll not really, because we're reading sci-fi published in short and long form on the internet, not in print. Our first reading is East, from the Josef K. Stories by Cameron Suey.…
Episode 10 is here! We thank our first Patreon supporter (Tony Troxell), follow up on the end of the Cassini-Huygens mission and the total solar eclipse of this year and 2024. We talk about research to use algae to turn fatty acids into hydrocarbons and a US appellate court's ruling that distributing altered versions of Star Wars is still copyright infringement. Enjoy! Would you like to help us keep making the podcast? For as little as $1 per month, you could help us out, get a reward, and you'd have our eternal gratitude! Go to https://patreon.com/sciandorfi…
Hello friends! We're back after missing an episode (sorry about that!) with Episode 9. In this episode we talk to you about how you can help us make the Science [and/or] Fiction podcast by becoming our sponsor on Patreon. Get more info about that here: patreon.com/sciandorfi We also take some time to do a little retrospective of our past episodes: our favorite moments and what we've learned from experience and listener feedback along the way. And finally, we bring it all back to where it first began in Episode 1: Cassini. We give you a surprisingly-emotional look at the upcoming final days of NASA's groundbreaking mission to Saturn. Enjoy!…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.