June 24, 2024 - New Kitchen Appliance Christina Bellman and WSJ Cartoonist Contact Marketing Stu Heinecke

School for Startups Radio

Christina Bellman – Founder and CEO of Levo Oil

Christina Bellman’s journey is one of remarkable transformation and entrepreneurial spirit. A corporate dropout with no prior engineering background, in 2016 Chrissy defied the odds by turning a random idea into the revolutionary LĒVO, the world’s first oil infuser with multiple use cases. Breaking new ground in the kitchen appliance industry, LĒVO created a brand new category, much like air fryers did, offering consumers a unique and innovative way to infuse oils with herbs, spices, or fruits. Despite initial doubts and criticism, Chrissy’s perseverance and vision paid off, propelling LĒVO into an 8-figure business. Chrissy’s story is a testament to the power of determination and innovation, proving that with creativity and drive, even the craziest ideas can become groundbreaking realities. Her 30 trips to China as part of her entrepreneurial journey highlight her commitment to bringing LĒVO’s vision to life on a global scale. Chrissy has created a new category in the kitchen appliance industry, similar to air fryers, offering consumers an innovative way to infuse oils with herbs, vegetables, spices, fruits, and more! Chrissy has grown the company into an 8-figure business, with products now available in major retailers such as Macy’s, Bloomingdales, and Urban Outfitters.
Stu Heinecke – Bestselling author of How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing and How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth

Stu Heinecke is a bestselling business author, marketer and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association.