Japan Scalers | Episode 6: Scaling Tripadvisor in Japan with Michael Stobo

Scaling Japan Podcast

Welcome to the sixth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.

In this sixth episode, Michael Stobo joins us to share his experience scaling Tripadvisor. From 2014 to 2019, he served as the APAC Group Product Manager for Tripadvisor in Tokyo, where he grew the site's revenue, traffic, and engagement. With nearly 15 years in the online travel industry, Michael recently led the technology team at Tabist, developing B2B and B2C products for the hotel sector. Currently, he is a product management consultant and leader, advising and coaching companies on all aspects of product management.

Tune in as Michael discusses his expertise as a former product manager and the importance of collaborating with the right team to successfully manage a company.

Show notes:

00:00 Introduction

4:14 About Tripadvisor

8:42 What Does a Product Manager Do?

11:22 Interdepartmental Communication

14:10 Programming Skills

16:44 Type of Product Manager

18:00 Working with the Right People and Team

22:22 Important Role of a Product Manager

26:39 Scaling Tripadvisor

30:41 Bringing It To Japan

35:44 Framework in Decision Making

41:17 Tips on Communicating to Headquarters

43:54 Managing SEO

48:13 Communicating with the Japanese Team

54:34 Developing Confidence and Trust within the Japanese Team

57:21 About The Guest and Travel Industry

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Links from Guest Appearance :

Linkedin | Trip Advisor

--- The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services

1. Scaling Your Company : 1 on 1 advisory on sales, marketing, management
2. Scaling Your Sales : Courses to increase your sales in Japan.
3. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO
4. Launch Lab : Japan Incorporation Services

Discover how Launch Lab can simplify your journey and fuel your growth in Japan : https://launch-lab.jp/

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