Episode 6: Understanding Why People Buy

Sales Self Talk with Ryann Dowdy

Why do people buy - and why will they buy from YOU? People buy based on emotion and they justify with logic. You've heard me say that before, but today I really want to break apart what that is, what that means, and how that impacts you as a business owner, entrepreneur, content creator, or a marketer.

Episode Highlights:

• People Buy Based on Emotion and Justify with Logic

• The Words You Use vs the Worlds Your Ideal Clients Use

• Understanding how your ideal clients self identify

• Understanding the Emotional Reasons People Will Buy From You

• Empowered Buyers vs Fear Based Buyers

• Knowing the Conversations Your Ideal Clients Are Already Having (Even if it’s Just With Themselves!)

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