Episode 19: A Different Approach to Pain Point Marketing

Sales Self Talk with Ryann Dowdy

Pain point marketing is a hot topic. At The Connection Agency, we don’t love it. We're not in the business of making people feel miserable. Our passion lies in partnering with clients who embody empowerment, excitement, motivation, and determination.

It’s important to recognize the pain, or the current situation your ideal clients are in - but we don’t twist the knife. We call out these points with a different strategy. And we’re sharing it in this episode!

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Episode Highlights:

• Prioritizing connection and relationship for driving sales.

• Shifting the focus on understanding symptoms of the client's problem.

• Empowered vs Fear Based Marketing and Sales Messaging

• Identifying symptoms, understanding the problem, and prescribing solutions.

• Prioritizing alignment and authenticity over data-driven approaches.

• Attracting clients with the desired energy through intentional marketing.

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