Episode 44: Implementing and Testing New Processes with Scott Stouffer

Sales RX Podcast

Scott is the Founder & CEO of scaleMatters the world's first Go-To-Market Optimization platform that helps B2B marketing and sales.

In today's episode, we discuss the importance of A/B testing and what Scott calls "Conscious Iteration", and the guidelines that should be set when creating any new type of process or strategy.

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