161. Authentic Content for Boring B2B Businesses with Rasmus Basilier

Sales Culture with Joe Lemon

In this episode of the Shaping Culture podcast, host Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.

Rasmus advises against repurposing content, importance of short-form content. The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity.

Connect with Rasmus Basilier

Linkedin: https://www.linkedin.com/in/rasmusbasilier/The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilier

Connect with Joe Lemon

Linkedin: https://www.linkedin.com/in/joealexlemon/

IG: https://www.instagram.com/joealexlemon/