40. 5-Minute Marketing Strategy Tip - Is Word Of Mouth Better Than Social Media? (Listener Question) Sales & Business Growth For Busy Women | Sales Skills, Sales Strategy, Lead Generation, Time Management For Women In Business podcast

Hello & welcome back to Sales & Business Growth for BUSY Women. I am your resident sales and business nerd Lindsay Fletcher, and this podcast is the place for small business owners to learn how to make more sales, have more time, and grow your business.

Today, I'm featuring a listener question:

Hi Rene, thanks for submitting your question. Do I think Instagram reels and stories are more crucial for small family owned businesses than word of mouth?

That’s a great question. I love a good marketing strategy and if you are into doing all the social media things, then good for you. However, I see lots of small business owners spending tons of time creating all sorts of content and not seeing dollars come out of those efforts.
Can social media be crucial to your business? Yes, if done well and done right for your type of business.

Does it trump word of mouth? No.

For small, family-owned, local businesses, I like to think of social media business pages or profiles as a portfolio for potential customers to view as well as ways to communicate quickly with current customers.

As I’ve mentioned before, we use social media in both of our businesses. It’s one part of our sales and marketing strategy. However, having reviews and people who have used your business out there cheering for you and throwing your name in the hat when services like yours come up in conversation, is critical to maintaining, building and growing your business. You want former and current customers to have a great experience with you and you want them to tell their friends, family and neighbors about your business, especially for something very local like pest control. People buy from people they trust…and word of mouth is them buying from a person that they trust in a roundabout way, right? It’s them trusting their neighbor or family member enough to use the same company because that person trusts you. I think of these two things, social media and word of mouth, as different parts of your sales funnel and they may even be in different sales funnels as well.

Thank you for that question, Rene.

It’s always great to review what you are doing, what is working, what is not, and how to better use your resources - including your time. If you’d like to save time and sell more, download my SALES GROWTH TRACKER at https://lindsayfletcher.co/free-resources and you’ll see it at the top of the page! I’m so serious when I tell you it will help you save time and sell more because it will help you figure out what is actually working and what is not.

With that, I send you on your way wishing you more sales, more time and lots and lots of business growth! I’m praying for you and your business! Talk to you next time!

My best,

Lindsay

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