Season to Season: Matching Customers with the Right Product All Year Long

Rural Lifestyle Dealer Podcast

Power Centers of Madison shares best practices for working through the seasonality of the outdoor power equipment market in the ‘Season-to-Season’ series. Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own. At that dealership, Nolden was the general manager while Prochaska managed the shop. “We were pretty much running the business. The owner of the dealership was trying to sell it at the time, but things didn’t come together the way we wanted to buy the place,” Nolden says.