Taking the Leap from a Single Store to Shop Expansion with Jenn Luna

Rooted in Retail

Today, I'm excited to chat with Jenn Luna, the owner of The Kindship, a family of boutique gift shops in the greater Tacoma area. You’re going to love hearing her story about how she grew from a single stationery store into a thriving brand that includes Paper Luxe, Little Luxe, and The Curious Bear Toy & Book Shop!
Jenn is all about community engagement. Her dedication to helping customers celebrate their loved ones with unique gifts and greeting cards is truly inspiring. In this episode, she shares the challenges she faced while expanding her retail business, and there’s so much to learn from her experience.
We’ll talk about the importance of blending online and offline retail—something that can really benefit all retailers. We also dive into how she manages multiple social media accounts and is delegating more to her team.
This conversation is packed with insights on how to grow through adaptability and use systems to streamline operations across multiple store locations.
[02:31] How Jenn expanded her store into multiple locations

[04:10] Merging your in-store experience with your online platform

[06:23] Why less is more for managing social media

[09:01] Episode Sponsor: Ads Management with Crystal Media Co.

[10:08] The systems Jenn uses to stay organized

[12:02] How Jenn curates items that her customers love

[14:43] The impact of mentorship on Jenn's growth

[18:57] Why Jenn is advocating to reduce credit card fees

[23:06] Jenn's resilience round

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1. 118: Jenn Luna (00:00:00)

2. How Jenn expanded her store into multiple locations (00:04:36)

3. Merging your in-store experience with your online platform (00:06:15)

4. Why less is more for managing social media (00:08:28)

5. Episode Sponsor: Ads Management with Crystal Media Co. (00:11:05)

6. The systems Jenn uses to stay organized (00:12:12)

7. How Jenn curates items that her customers love (00:14:07)

8. The impact of mentorship on Jenn's growth (00:16:47)

9. Why Jenn is advocating to reduce credit card fees (00:21:01)

10. Jenn's resilience round (00:25:10)

11. Best Business Book (00:25:15)

12. Best retail technology (00:25:22)

13. How do you keep up with the ever changing retail landscape? (00:25:38)

14. What's a branding foundational best practice? (00:25:51)

15. What do you think the future of independent retail looks like? (00:26:25)