Branding Yourself: Leveraging Personal Brand in the Tabletop Industry | Ep10

Roll & Reflect Podcast

Have you ever wanted to make a brand for yourself? Devon sits down with Darylle Johnson to discuss this very thing! Darylle shares invaluable insights on how to craft and leverage your personal brand, whether you're a game designer, content creator, or avid player looking to make a mark. Tune in and turn your passion for gaming into a powerful personal brand that resonates and thrives.

⌛ Timestamps:
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0:00 - Intro
1:05 - Reflection Question
5:18 - Darylle Johnson Intro
7:50 - Knowing what you know now, what would you have done differently for your first game/Kickstarter campaign?
11:06 - What does it mean to have a personal brand or be a personal brand?
12:15 - Personal Brand vs. Company Brand
16:25 - Influencer Marketing & TikTok
18:32 - What are the key elements of a strong personal brand in general, and also specifically in the tabletop world?
24:54 - What is your personal brand and what steps have you taken to ensure it resonates with your target audience?
40:32 - What would you consider to be common mistakes people make when building their personal brands, and how can they avoid them?
43:00 - What advice would you give to someone who has just started building their personal brand in the tabletop industry?
48:30 - The Beyond
55:25 - Call-to-Action
55:53 - Next Episode Teaser

🔗 Links:
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https://www.youtube.com/@ScottNicholson
https://darylle.com/
https://boardgamegeek.com/boardgame/244521/the-quacks-of-quedlinburg
https://boardgamegeek.com/boardgame/65244/forbidden-island
https://www.momtestbook.com/
https://www.youtube.com/@BoardGameHype/featured
https://www.middaysquares.com/
https://boardgamegeek.com/boardgamedesigner/158895/andrew-stiles
https://www.gama.org/page/gama-expo
https://a16z.com/books/the-hard-thing-about-hard-things/

📃 Credits:
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Devon Mettlin - Co-host
Darylle Johnson - Special Guest; Co-host
Scott Nicholson - Reflection Question

Laura Rodriguez - Timestamps