Rock N' Roll Research podcast

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Andrianna Natsoulas: Don't Cage Our Oceans 40:50

منذ 8 أيام40:50

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قوائم

إعجاب

احب

40:50

“That's taxpayer’s money that is going to support research and development and pilot projects to develop a food system that is based on environmental destruction and greed and disregard for animals, fish, and any of the other marine mammals that might be around it.” - Andrianna Natsoulas Andrianna Natsoulas is the campaign director for Don't Cage Our Oceans, an organization that exists to keep our oceans free from industrial fish farms. Offshore finfish farming is the mass cultivation of finfish in marine waters, in underwater or floating net pens, pods, and cages. Offshore finfish farms are factory farms that harm public health, the environment, and local communities and economies that rely on the ocean and its resources. Don’t Cage Our Oceans are a coalition of diverse organizations working together to stop the development of offshore finfish farming in the United States through federal law, policies, and coalition building. And, although it is not yet happening, right now the US Administration and Congress are promoting this kind of farming, which would be nothing short of disastrous for the oceans, the planet and the people and animals who live here. dontcageouroceans.org…

Rock n' Roll Research Podcast

منزل السلاسل•Feed

Market researchers have the coolest backstories. Hear them here!

133 حلقات

#Business #Marketing #Matt Valle

Rock n' Roll Research Podcast

updated منذ 13 يومًا

منزل السلاسل•Feed

Market researchers have the coolest backstories. Hear them here!

133 حلقات

#Business #Marketing #Matt Valle

كل الحلقات

1
Episode #133: Bryson Cwick - Orchard Insights, Tattoo Artist, UC Berkeley Bassoonist 31:10

منذ 13 يومًا31:10

31:10

Start with a UC Berkeley background in the hard sciences and some time working on the Valdez oil spill, take a turn toward data analytics, layer in some orchestral bassoon and tattoo artistry and then you start to understand what makes Bryson Cwick tick. Bryson is currently Business Development Manager at the research consultancy, Orchard, where they help their clients understand authentic consumer behavior. But on the weekends, you may find Bryson tattooing at a festival or popping in as a guest artist at a friend’s shop somewhere in the US. Bryson shares his fascinating journey from Berkeley and hard sciences to Orchard and consumer behavior with several fun diversions along the way.…

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Episode #132: Erik Peterson - Director of Podcast Insights at Spotify, Gutsy Experimenter, Killer Golfer 31:12

منذ 27 يومًا31:12

31:12

Today’s episode is self-referential in the best of ways. We talk to Erik Peterson from Spotify who is currently the Director of Podcast Insights. An insights podcast with a podcast insights pro. Ha! Erik is really into his work and even once took a gig economy job to get a better first-hand understanding of consumer supply/demand dynamics. Erik shares his professional journey through insights, analytics and Spotify. Along the way, he offers a unique take on the future of research, his experience with Spotify Wrapped, some cool podcast features you may not know about and even a few of his favorite records which may surprise you.…

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Episode #131: Tara Bosenick - UX and HCD Pioneer, Entrepreneur, Former Head of Scouting in Hamburg 31:08

منذ 5 weeks31:08

31:08

Tara Bosenick is a pioneer in user experience testing and measurement within human-centered design. She is the Managing Director (MD) of a holding company, ReSight Global, and also the MD of UIntent, which she first founded as SirValUse in 2000 and was later purchased by GfK. We discuss Tara’s journey through UX including her take on what the future of the space looks like. We also discuss her podcast (Beyond the Business), what she learned as the Head of Scouting in the city of Hamburg DE, and the freedom she has experience in recent years since making a big life change.…

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Episode #130: Scott Tilford - Former Analytics and Insights Leader at P&G, Founder of the Depot Brewing Company 32:01

منذ 6 weeks32:01

32:01

Scott Tilford built an excellent career within Procter & Gamble. Over 17 years, he had worked on several categories culminating in his role as Sr. Director Analytics and Insights for North America Grooming. But after so many years in a corporate setting, Scott found another calling. The town of Morrow, Ohio and the city of Cincinnati are anxiously awaiting his launch of The Depot Brewing Company, opening this year in the town’s nearly 200-year-old train depot. Scott shares his story from college athlete and musician to corporate life to starting a brewery. We also stumble upon the likes of OJ Simpson, The King of Kong and 90s music along the way.…

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Episode #129: Michael Nevski - Global Insights Director at Visa, Outstanding Table Tennis Player 36:23

منذ 7 weeks36:23

36:23

Michael Nevski has a really cool job. He is the Director of Global Insights at Visa working with the company’s Chief Economist to add a consumer research and strategy lens to the economic insights and forecasts they provide to their clients. He is also on the TMRE Advisory Board which has long been the biggest annual conference event in the Insights industry. What you may not know is that Michael is likely the best table tennis player in your network. He trained intensively in college and has been playing ever since. We discuss Michael’s career, the lessons he’s learned from competitive table tennis and his outlook on the future of insights. I also get his take on pickleball and he shares the records he’d want to keep him company on a desert island.…

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Episode #128: Mary Hunter - Former Museum Manager, Consultant in Insights, DEI and Storytelling 35:52

منذ 14 weeks35:52

35:52

How does one go from art museum management to market research to DEI and storytelling consulting? Just ask Mary Hunter from Data Larks. Mary has always been one to question the status quo, and one of her core strengths is understanding context – history, society, culture, economy and more. It has helped her at every stage of her career which includes working for the Museum of Contemporary San Diego, Kantar, GfK and The Kaleidoscope Group before starting her own consultancy. Mary shares her unique journey from studio artist to researcher to consultant. Along the way, she covers the importance of storytelling, inclusive insights and the indie music and artists that move her.…

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Episode #127: Suann Griffin - Senior Research Pro, UGA MMR Alum, Competitive Rower 30:10

منذ 15 weeks30:10

30:10

After considering careers in medicine and law, Suann Griffin took a statistics class and decided upon a career in market research. She has built a great career with roles on the client- and supplier-side, most recently as Sr. Director of Insights at Serta Simmons. She is a frequent and highly engaging speaker at industry conferences and is a University of Georgia MMR alum. Outside of work, Suann has long been a serious and competitive rower, starting the day early on the water with her crewmates and regularly traveling to competitions. Suann shares her journey and perspective on research and takes me to school on what rowing is all about.…

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Episode #126 Open Mic: Julie Leonard and Brennan Held of MarketVision Share the Results of AI vs. Humans 47:44

منذ 20 weeks47:44

47:44

Experienced human researchers vs. AI. How does AI stand up right now, today? The results may surprise you like they did for me. In this special “Open Mic” episode of the Rock n’ Roll Research Podcast, our guests share the results research-on-research that address that very question. Julie Leonard and Brennan Held (colleagues of mine at MarketVision Research) conducted a live, robust study to determine the relative quality and efficiency of human analysis vs. employing AI. Is AI ready to replace human analysis? Is it complementary? Does it make the research process more efficient? What can we conclude today? What’s next?…

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Episode #125: Graeme Ford - Founder PunkMRX, Former Innovation Head at YouGov, Punk Rock Academic 40:40

منذ 21 weeks40:40

40:40

Once fairly traditional, the market research industry is now teeming with fresh thinking and ways to discover insight. Someone needs to help make sense of it all. Graeme Ford is leading the charge by bringing a punk rock ethos to the game with his new consultancy, PunkMRX. Prior to PunkMRX, Graeme had a ‘boomerang’ career at YouGov, returning as Global Head of Innovation after leaving to co-found a conversational tech company which YouGov later acquired. We discuss Graeme’s journey from a young lad fascinated by culture and geography, to a graduate student researching punk culture to his professional career in insights. We talk plenty of punk rock along the way including who has the best punk rock tradition – the UK, the US East Coast or the US West Coast? [I also continue my sponsorship of Magic Mind . . . if Green Day can sell Keurig machines, I can pitch performance enhancement shots – ha!]…

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Episode #124: Joseph Wylie - Precision Sample, Insights Association Chapter President, Singer Songwriter 25:58

منذ 22 weeks25:58

25:58

Step aside Adam Levine, Joseph Wylie will take the mic now. Joseph is a goal setter and a planner. He knew in undergrad that market research was his ticket, so he got his MSMRA from Michigan State, took a position at Precision Sample and got involved in the Insights Association (smart moves!). Today, he is Precision’s Global Director of Supply and President of the Insights Association South Central Chapter. But, oh, what a voice! We talk research and we talk music where Joseph has been part of an a capella group, a solo artist and a band frontman for the past several years. In fact, his new EP, “Frontal Lobe Development” drops TODAY wherever you stream your music!…

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Episode #123: Jim Lake - President of Michael Walters Advertising, Accomplished Songwriter, Drummer 29:37

منذ 24 weeks29:37

29:37

Jim Lake is President of Michael Walters Advertising where he has been for over 30 years. MWA boasts an impressive client list including Hunter Douglas, Paul Mitchell and the Chicago Cubs. But Jim is also a fellow drummer who discovered his penchant for songwriting in his 50s and in 2023 was named a Songwriter to Watch by the Nashville Songwriters Association. We discuss his career, the heartwarming inspiration for his first song and the enduring importance of making emotional connections with advertising. You can find Jim’s music here: lakecountrysongs.com.…

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Episode #122: Rachel Baghelai - I/O Psychologist, Dressage Rider, Punk Rock Enthusiast 31:27

منذ 27 weeks31:27

31:27

Second time’s a charm. After starting out in banking, Dr. Rachel Baghelai pivoted and has thrived in her career as Industrial/Organizational psychologist and business consultant focused on employee research. She is currently VP of Assessment and Analytics and The Kaleidoscope Group, a leading DEI consultancy based in Chicago. We discuss Rachel’s career journey and her perspective on research, her passion for riding horses and dressage, and our shared love of punk rock.…

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Episode #121: Rob Klein - Founder of Klein & Partners, Healthcare Expert, Budding Musician 40:19

منذ 28 weeks40:19

40:19

Rob and his business partner / wife, Toni, are giving new meaning to the term ‘house band.’ After starting his insights career with classic firms like Market Strategies Int’l and Elrick & Lavidge, Rob has been running his own firm, Klein & Partners, for over 20 years focused exclusively on supporting healthcare clients. Rob and Toni are partners in the business and may soon become bandmates with Rob on guitar and Toni holding it down on the drums. We discuss Rob’s research journey and the lessons he’s learned from the greats. And, of course, we talk some rock n’ roll along the way.…

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Episode #120: Victoria Sakal - Head of Growth at Wonder, Family Business Kid, Real Estate Investor 26:43

منذ 29 weeks26:43

26:43

Victoria Sakal is currently the Head of Growth for the on-demand research platform company called Wonder (askwonder.com), who is applying AI and a whole lot of innovation to secondary research. Really cool stuff! But, if you would have told a young Victoria she would make a career in research, she most certainly would not have believed you. Much of her spare time as a kid was spent helping out in and around her mother’s bakery and becoming a highly competitive track athlete. Victoria and I chat about her upbringing, how she initially made the leap to research with Kantar and the dynamics of owning/managing a vacation rental property on the side. She also shares the music she would want to keep her company if stranded on a desert island.…

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Episode #119: Eddie Accomando - Researcher, Anthropologist, Musician, Radio Show Host 28:05

منذ 32 weeks28:05

28:05

“Let’s not burn through technology again. Let’s not just rip a path through AI.” Eddie Accomando is one of my favorite researchers to talk shop with. With his academic background in anthropology, moderator certification from RIVA and deep knowledge of quantitative methodologies, Eddie can cover it all from theory to practice to the political dynamics of making insights land. His career spans roles at Verizon, Texas Instruments and Qualtrics among others. But he’s equally as well-versed when it comes to writing and performing original music. We discuss Eddie’s thoughts on market research including the potential hazards of AI mismanagement. Eddie also shares his journey through music including his album, his radio show on KNON NOW in Dallas and the gig we played together earlier this month.…

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