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المحتوى المقدم من RNZY. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة RNZY أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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التشغيل لاحقا
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Reselling is Exactly like Cooking
Manage episode 282398158 series 2310130
المحتوى المقدم من RNZY. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة RNZY أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Here is some FOOD for thought. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
…
continue reading
36 حلقات
Manage episode 282398158 series 2310130
المحتوى المقدم من RNZY. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة RNZY أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Here is some FOOD for thought. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
…
continue reading
36 حلقات
كل الحلقات
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RNZY Podcast
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Here is some FOOD for thought. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
It’s been our experience that being able to see exactly what is working and what is not working is vital in the growth of our Shoe Reselling business. Having systems allows us to see exactly that. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
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RNZY Podcast
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Our goal when we go sourcing is to bring in 100+ pairs. Here are some tips we use to hit that goal more often than not 🤝 --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
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RNZY Podcast
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Based on our experience this is where we think you should start. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
We’ve had some monster failures but they’ve always been well thought out risks taken that IF they failed wouldn’t destroy our business. Here’s Two Flops --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
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RNZY Podcast
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No one is perfect. Do your best. Learn from reviews but don’t be destroyed by them. Honesty and being genuine wins out. Here are a few funny ones we’ve received. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
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RNZY Podcast
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This one strategy has opened up so many doors for s whether we are in the thrift, big box retailer or the outlets. Here are two examples showing what happens. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
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RNZY Podcast
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We’ve sold over $100,000 in shoes on Poshmark. This is what we do. Let us know if you have any questions. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
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RNZY Podcast
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Riffing on the road. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
Here’s how we plan out our sourcing trips and the one thing that can put a kink in everything 😳 --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
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RNZY Podcast
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These 9 strategies have helped us sell tens of thousands of dollars in shoes on FB Marketplace. Hope they help you as well 🤙 --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
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RNZY Podcast
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Here are the 5 absolute must dos to build consistent sales and one variable that could mess it all up. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
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RNZY Podcast
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1 What do Tiger, the Celtics, and Used Shoes have in common? 4:14
4:14
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التشغيل لاحقا
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It’s crucial to break down long term goals into daily goals hit. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
It’s clear that so many of us get caught up in ALL THE OPPORTUNITY that is available...it’s been super important that we do THIS to make sure we don’t burn out and build what works for us. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
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RNZY Podcast
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Moral of the story...always be thorough when sourcing shoes. --- Support this podcast: https://podcasters.spotify.com/pod/show/rnzy/support
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.