004 - Building a Marketing Ops or RevOps team from scratch
Manage episode 406250106 series 3553832
Dive deep into the world of revenue operations and marketing operations with insights friend of the pod Justin Norris, a veteran in the field. This episode peels back the layers on building effective teams, balancing internal and external perspectives, and the challenges of navigating the ever-evolving tech stacks in marketing.
Timestamps:
- 0:13 - Welcoming friend of the pod Justin Norris
- 2:00 - The importance of balancing in-house and consulting perspectives for growth
- 5:30 - Discussion on building a marketing ops or rev ops team from scratch: roles and responsibilities
- 15:00 - The power of a well-rounded team: Generalists, enablement, and specialized roles
- 25:45 - The balance between "running the business" and "changing the business" in team dynamics
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