IT in Fashion: Balancing Technology and Brand Identity at Supreme

RETHINK RETAIL

Get a closer look at the dynamic IT landscape of a leading fashion brand! Host Trevor Sumner sits down with Juliette Arnaud, Global Director of Enterprise Applications at Supreme, to explore the brand's journey and the intricacies of managing IT for a cultural phenomenon. Join us to hear Juliette’s views on balancing Supreme’s unique brand identity with technological advancements and what lies ahead for fashion. Key Insights: - Brand Integrity and IT: Understand how Supreme maintains its brand image while integrating new technologies and processes. - Smart Growth: Discover Supreme's approach to expanding into new markets with a focused strategy. - ERP Implementation: Learn about the challenges and triumphs of implementing an ERP system in a rapidly growing brand. Ready to join the GRL community? Nominate yourself or another retail executive to join the community today: http://www.globalretailleaders.com