Sub Zero Ice Cream's Story From Genesis to Shark Tank | Jerry Hancock

Restaurant Rocket Fuel

Jerry Hancock, founder of SubZero Ice Cream, shares the story behind the unique ice cream concept and the process of using liquid nitrogen to create custom-made ice cream. He discusses the challenges of starting a franchise business and the impact of appearing on Shark Tank. Hancock emphasizes the importance of community involvement and grassroots marketing in driving store sales. He also encourages continuous learning and taking ownership of projects.
Takeaways
SubZero Ice Cream uses liquid nitrogen to create custom-made ice cream, offering a unique and interactive experience for customers.
Appearing on Shark Tank provided validation for the business but did not result in immediate financial success.
Community involvement and grassroots marketing, such as distributing bookmarks and sampling in front of the store, have been effective in driving store sales.
Continuous learning and taking ownership of projects are essential for success in business.
Franchising is a slow and complex process that requires careful growth and adherence to regulations.
Sound Bites
"It's unlike anything that you ever experience."
"People just go right past you."
"It's a really fun and unique concept."
Chapters
00:00 - Introduction to Jerry Hancock and SubZero Ice Cream
04:43 - The Unique Process of SubZero Ice Cream
07:26 - The Impact of Appearing on Shark Tank
12:10 - Driving Store Sales: Community Involvement and Grassroots Marketing
25:53 - The Challenges of Franchising