Lauren Easton – Locating and Engaging Hard-to-Reach Members During COVID-19: CCA Strategies

Resources For Integrated Care

In this podcast, Lauren Easton, the Vice President for Integrative Program Development and Clinical Innovation at Commonwealth Care Alliance, or CCA, discusses CCA’s approach to locating and engaging hard-to-reach members during COVID-19. In 2021, Resources for Integrated Care launched an Integrated Care Community of Practice (ICCoP), a learning community of outreach and care coordination staff from 20 national and local health plans. These podcasts, excerpted from a December 2021 panel discussion webinar, discuss promising practices that emerged from the ICCoP and elsewhere for locating and engaging these members, especially in light of the COVID-19 pandemic. Panelists share challenges and innovative strategies for engaging members in care coordination, addressing social needs, and providing education and outreach related to the COVID-19 vaccine.