المحتوى المقدم من Salotto di Resilienza Creativa. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Salotto di Resilienza Creativa أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Salotto di Resilienza Creativa. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Salotto di Resilienza Creativa أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Idee, strategie e spunti creativi per affrontare le sfide della vita!
المحتوى المقدم من Salotto di Resilienza Creativa. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Salotto di Resilienza Creativa أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Idee, strategie e spunti creativi per affrontare le sfide della vita!
"Un aspetto essenziale della creatività è non avere paura di fallire". Ma cos'è questa paura di fallire? Da dove deriva? Oggi proviamo a fornire una spiegazione a questa paura spesso irrazionale che rischia di prendere il sopravvento e ostacolarci nella vita.
Continuiamo a parlare di emozioni e soprattutto di emozioni cosiddette negative come la rabbia e la frustrazione. Si possono convertire in una risorsa? La rabbia può paralizzare e soffocare la nostra creatività e la nostra resilienza ma può anche accenderla!
Nelle puntate precedenti abbiamo parlato della crisi come motore della creatività. Ma qual è la benzina di questo "motore"? Oggi parliamo dell'importante ruolo delle emozioni positive e negative nella risoluzione dei problemi! Guida all'ascolto: 1:00 Quale processo porta dalla crisi alla creatività 1:31 Cosa si intende per crisi a livello emotivo 2:19 Il ruolo delle emozioni nella creatività 2:47 Una definizione sistemica delle emozioni: carattere, temperamento, ambiente ed esperienza 5:25 Passato, presente e futuro nelle emozioni 7:16 La funzione dell'emozione: reagire 7:30 Quale reazione utilizziamo tra queste? 9:32 Come ci approcciamo ad un compito da svolgere? 11:12 Emozioni positive ed emozioni negative 11:33 Weapon effect 13:00 Oscillare e flessibilità…
Partendo dalle parole di Einstein che promuove la crisi a motore di creatività, sondiamo insieme l'adolescenza come fase critica per eccellenza, alla ricerca della propria identità. Lo facciamo parlando del fenomeno del Blu Whale e della famosa serie televisiva "Tredici", per non dimenticarci ciò che siamo stati e le sfide che abbiamo affrontato e superato!…
In questo primo episodio vediamo quali sono gli ingredienti indispensabili per essere creativi e iniziare a pensare in modo creativo nel mondo del lavoro ma non solo.
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.