Remarkable Regional Business Episode 15 - Rhianwen Seiter, McKenzie Quarters

Remarkable Regional Business

Remarkable Regional Businesses - Episode 15

Guest: Rhianwen Seiter, General Manager
Business Name: McKenzie Quarters
Website: www.mckenziequarters.com
LinkedIn: www.linkedin.com/in/rhianwen-seiter-7b08267/

Topics Covered:
/ Introduction to McKenzie Quarters:
Rhianwen introduces McKenzie Quarters, a multi-faceted hospitality business based in Bendigo. The business features boutique accommodation, a speakeasy-inspired lounge bar called Ms Batterhams, versatile event spaces, and off-site catering. She describes the inspiration behind their offerings, emphasizing her collaboration with her brother Ellis in building a community-focused venue.

/ Navigating the Challenges of Family Business:
Rhianwen shares insights on working closely with family and highlights the importance of maintaining strong, healthy dynamics. The siblings adopt a playful yet practical approach to decision-making, including a coin flip strategy—though it’s rarely needed.

/ Adapting Through the COVID-19 Pandemic:
The episode covers the unexpected challenges posed by the pandemic. Rhianwen details how they quickly pivoted by launching "Winnie on Wheels," a gourmet food delivery service, to sustain the business during lockdowns. The team also engaged with the community through innovative live-streamed cocktail-making sessions.

/ Growth and Expansion:
Over time, McKenzie Quarters expanded its offerings to include unique events and off-site catering. They now collaborate with local wineries and festivals, enhancing their brand presence. Rhianwen reflects on their deliberate growth strategy, which included balancing hospitality operations with event hosting to maintain profitability.

/ Hospitality Values and Customer Experience:
The business is deeply rooted in creating memorable experiences through quality service and meaningful connections. Rhianwen explains the importance of fostering a positive work environment for staff, ensuring they feel valued and empowered to deliver exceptional service. She also emphasizes the role of hospitality in bringing people together and building community connections.

/ Recognition and Success:
McKenzie Quarters recently won the Gastronomy Award at the Bendigo Business Excellence Awards. This accolade recognizes their contribution to Bendigo's reputation as a UNESCO City of Gastronomy. Rhianwen reflects on the pride and satisfaction of being acknowledged by both the community and industry peers.

/ Future Plans and Evolving Opportunities:
Looking ahead, Rhianwen discusses their commitment to promoting local produce and deepening community ties. McKenzie Quarters aims to continue hosting diverse events and delivering top-tier hospitality, while remaining agile to market changes.

References
McKenzie Quarters: www.mckenziequarters.com
Bendigo City of Gastronomy: https://www.bendigogastronomy.com