Getting Big Results with Advertising, Content Marketing, and Connected TV. Plus the Winning Mindset for Sales and Marketing

Remarkable Marketing Podcast

Unlock the secrets to skyrocketing your sales with expert insights from Debra Bowers, the resilient CEO of advertising firm Hexagon Media. Today we discuss newer marketing channels like connected TV and Debra shares why some companies generate lots of content but don't get sales from it. We dive into the right mindset for success with sales and marketing.
Discover how she turned a local swimming pool company into a booked-out success story through a meticulous multi-channel marketing campaign. Debra shares her personal journey of rebuilding her career in her 50s and provides actionable advice on creating cohesive and consistent messaging across all media to achieve remarkable advertising results.
Explore the intricate psychology behind sales and marketing as Debra reveals the importance of understanding buyer personalities and tailoring campaigns to emotional triggers. Learn why enthusiasm and authenticity are game-changers in sales and how to select the most effective platforms to reach your target audience. We also examine the evolving landscape of connected tv advertising, focusing on the opportunities presented by streaming services. Don’t miss this chance to transform your marketing strategies and take your business to new heights.
Check out Debra's free ebook on the Mindset for Success

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1. Effective Marketing Strategies for Sales Success (00:00:00)

2. The Psychology of Sales and Marketing (00:10:44)

3. The Future of Cable TV Advertising (00:18:17)