How to Spot Greenwashing: Insider Tips From a Slow Fashion Designer

Reloved Radio: Sustainable Fashion Stories

If you think "greenwashing" is a new kind of laundry hack, well, we've got news for you (and it isn't good). We're delving into the murky waters of sustainable fashion, offering actionable insights to navigate the deceptive world of greenwashing. Sustainable fashion designer Abbie James explains what it is, why it's so bad, and shares some practical tips to help us discern real eco-facts from fast fashion fiction.

Guest bio:

A passionate campaigner against the fast fashion industry, environmentalist and fashion designer, Abbie James is changing the fashion industry from the inside out.

With the fashion industry in crisis, Abbie knew she needed to use her skills to make a change. Offering transparency and accountability in an industry that is anything but honest, Abbie is looking towards a future where clothing is loved and cherished and craftsmanship is honoured over cheap labour.

Connect with Abbie:

Abbie's Website

@abbiejames.official on Instagram

Abbie's Facebook page

Mentioned in this episode:

• RiverBlue - denim documentary
• "To Die For: Is Fashion Wearing Out The World?" by Lucy Siegle
• "How To Break Up With Fast Fashion" by Lauren Bravo
• "The Psychology of Fashion" by Carolyn Muir
• "Consumed" by Aja Barber
• The most polluted river in the world - Abbie's blog post
• Abbie's interview with Amanda McCarty from Clotheshorse Podcast
• Sustainable Fashion Certifications - article by Ethical Made Easy
• Abbie James' upcoming collection AW2023/24
• H&M's 'Conscious Collection' greenwashing - article by The Sustainable Fashion Forum

About the show:

This is Reloved Radio: Sustainable Fashion Stories, the fortnightly show that brings you inspiring stories from guests who are making a positive impact in the sustainable fashion space.

Want to know the BEST places to shop secondhand online in Australia? Download this EPIC list for free!

Join the Reloved conversation on Instagram.

Credits:

Music: 'Old Leather Sneakers' by PineAppleMusic