Cult/Tech Podcast with Marc Goldberg of Trustmetrics

Red Cup Agency

Cybersecurity is on everyone's mind now. We have hate sites and fake sites. Your personal information can be released on the web for all to see. What we click on matters more than ever. Marc Goldberg, chief executive of Trust Metrics, (http://www.trustmetrics.com/) a brand safety planning tool, joins us on the podcast. He will explain what the term brand safety means, and we will talk about how he is keeping an eye on the bad actors. We cover cookies, retargeting/remarketing, programmatic ads, and blacklisting. Cult/Tech is produced by Red Cup Agency. The interviewer is Lee Schneider.