E39 Do Discounts Help? 5 Reasons Entrepreneurs Shouldn't Discount Their Prices with Cielo de la Paz

Realtor180 with San Francisco Realtor Shawn Kunkler of the Homeward Associates team

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In today's engaging conversation, San Francisco's top Real Estate Agent, Shawn Kunkler had the privilege of sitting down with Cielo de la Paz. They delve into the reasons why offering discounts can have detrimental effects on your business.
In the competitive world of entrepreneurship, the temptation to offer free or discounted services can be overwhelming. Many of us believe that lowering our prices will attract more customers and drive business growth. However, the truth is, that discounting your services can be a perilous path for your business.
It's human nature for clients and customers to seek discounts, but as a business owner, it's essential to understand what you can and can't compromise on. Cielo brings her perspective on the power of negotiation, especially when there's a valuable return, such as enhancing your resume with a prestigious client like Apple. Shawn, on the other hand, takes a different approach. Both, however, share a common belief: You shouldn't sell yourself short.
In this episode, you'll gain valuable insights into the following key takeaways:
- When it's acceptable to work for free and under what circumstances.
The importance of having a special rate sheet for friends and acquaintances.
- Knowing your numbers and setting clear boundaries for your pricing.
The need to separate personal relationships from your business decisions.
- Learning the art of effective negotiation to protect your business interests.

About the Podcast:
Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid making along the way.
Hit that subscribe button now, grab a notebook, and learn that one thing that will help you turn your business around 180 degrees.
Watch the full episode on: https://www.youtube.com/@realtor180/videos
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Your host Shawn Kunkler is a licensed Realtor® in California DRE 01991440 and the founder of the Homeward Associates at COMPASS. https://www.homewardassociates.com