How Digital Marketing Transformed Kevin Capra's Business

Real Estate Agent Superstars

Kevin Capra shares his journey in the real estate industry, from starting a mortgage company to becoming a licensed agent. He emphasizes the importance of being true to oneself and leveraging personal strengths in marketing and client relationships.

Kevin discusses his digital marketing strategy, including retargeting ads and showcasing local businesses. He also highlights the value of building a strong network and hosting client appreciation events. Kevin Capra discusses the events he organizes to connect with clients and build relationships. He shares how he invites people through Evites and uses reminders to track attendance. The events are designed to cater to different age groups and provide a memorable experience for families.

Kevin emphasizes the importance of showing appreciation to clients and referral sources, as well as maintaining top-of-mind awareness. He believes that by doing the basics right and taking care of people, business will naturally come.

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Chapters

00:00 Kevin Capra's Journey in Real Estate

07:33 The Capney Collection Team

12:37 Digital Marketing Strategies

17:16 Showcasing Local Businesses

20:39 Client Appreciation Events

22:43 Building Client Relationships Through Events

25:07 Creating Memorable Experiences for Families