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تمت الإضافة منذ قبل eight عام
المحتوى المقدم من BBC and BBC Radio Derby. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة BBC and BBC Radio Derby أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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التشغيل لاحقا
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Rams Daily: A Derby County Podcast
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1301576
المحتوى المقدم من BBC and BBC Radio Derby. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة BBC and BBC Radio Derby أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Daily updates from Derby County with Dominic Dietrich and Ed Dawes. If it's happening at the Rams you'll hear about it here.
1352 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1301576
المحتوى المقدم من BBC and BBC Radio Derby. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة BBC and BBC Radio Derby أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Daily updates from Derby County with Dominic Dietrich and Ed Dawes. If it's happening at the Rams you'll hear about it here.
1352 حلقات
Усі епізоди
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Rams Daily: A Derby County Podcast
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Derby County head coach John Eustace speaks to Dominic Dietrich.
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Rams Daily: A Derby County Podcast
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1 Memories of two Derby County legends who died recently 17:11
17:11
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Ed Dawes pays tributes to defender Tony Rhodes and goalkeeper Joe Sharman.
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Rams Daily: A Derby County Podcast
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1 Matt Hamshaw and Andy Warrington depart 11:55
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Ed Dawes and Eric Steele discuss the departure of coaches Matt Hamshaw and Andy Warrington.
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Rams Daily: A Derby County Podcast
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1 13 games left - can Eustace turn things around? 40:16
40:16
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Dom Dietrich, Malcolm Christie and Darren Robinson discuss the Ram's plight after QPR.
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Rams Daily: A Derby County Podcast
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Reaction as Derby County slip back into relegation zone, following 4-nil defeat at QPR.
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Rams Daily: A Derby County Podcast
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John Eustace addresses the media for the first time as Derby County head coach.
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Rams Daily: A Derby County Podcast
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Ed Dawes chats to Craig Bryson about his former Derby County teammate.
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Rams Daily: A Derby County Podcast
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A goalless draw at home to Oxford lifts the Rams out of the relegation zone.
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Rams Daily: A Derby County Podcast
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Dominic, Ed and Eric chat after Blackburn allow Rams to talk with John Eustace.
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Rams Daily: A Derby County Podcast
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A one-all draw away to Norwich ends Derby County's seven game losing streak in league.
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Rams Daily: A Derby County Podcast
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Reaction to the sacking of Derby County head coach Paul Warne.
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Rams Daily: A Derby County Podcast
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Derby County head coach Paul Warne talks to Dominic Dietrich ahead of Norwich City away.
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Rams Daily: A Derby County Podcast
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1 Transfer window reflections & free agents 10:34
10:34
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Ed Dawes chats to Harry Croft, CEO of Derby based DEFY Agency about mid-season madness.
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Rams Daily: A Derby County Podcast
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Ed Dawes and guests discuss whether the Rams are now in a stronger position?
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Rams Daily: A Derby County Podcast
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We discuss if Paul Warne will be able to bring in the players he needs to keep Rams safe?
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.