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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Radio Zaragoza
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Content provided by Cadena SER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cadena SER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Todos los sonidos de Radio Zaragoza de la Cadena SER
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57 episodes
Mark all (un)played …
Manage series 1654449
Content provided by Cadena SER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cadena SER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Todos los sonidos de Radio Zaragoza de la Cadena SER
…
continue reading
57 episodes
All episodes
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Radio Zaragoza
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Hora 14 Fin de Semana Aragón
A Vivir Aragón
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Radio Zaragoza
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1 ¡Pies, para qué os quiero!: Lucas se sube al Tandem Solidario ( 22/02/2025) 14:43
14:43
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En La sección de running charlamos con Tandem Solidario sobre sus actividades deportivas en 2025 encaminadas a ayudar a Lucas, un niño de la Almunia de Doña Godina
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Radio Zaragoza
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A Vivir Matinal Aragón Noticias
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Radio Zaragoza
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Toda la información de Aragón del 22 de febrero de 2025 a las ocho de la mañana.
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Radio Zaragoza
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Hora 25 Deportes Aragón
Hora 25 Aragón
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Radio Zaragoza
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Pulsamos la actualidad de Aragón cada tarde, con el análisis, el debate y el resumen de las noticias que han marcado la jornada.
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Radio Zaragoza
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Toda la información de Aragón del 21 de febrero de 2025 a las seis de la tarde.
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Radio Zaragoza
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Toda la información de Aragón del 21 de febrero de 2025 a las cinco de la tarde.
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Radio Zaragoza
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SER Deportivos Aragón
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Radio Zaragoza
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1 Hoy por Hoy Zaragoza y el cuidado de los pies (21/02/25) 20:00
20:00
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Hoy por Hoy Zaragoza y el cuidado de los pies (21/02/25)
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Radio Zaragoza
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Toda la información de Aragón del 21 de febrero de 2025 a las cuatro de la tarde.
Hora 14 Aragón
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Radio Zaragoza
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Magacín de actualidad, ocio y cultura de la ciudad de Zaragoza, con David Marqueta.
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