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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Radio Sevilla
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Content provided by Cadena SER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cadena SER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Todos los sonidos de Sevilla - Hoy por Hoy Sevilla - Hora 14 Sevilla - La Ventana de Sevilla
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110 episodes
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Manage series 2575357
Content provided by Cadena SER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cadena SER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Todos los sonidos de Sevilla - Hoy por Hoy Sevilla - Hora 14 Sevilla - La Ventana de Sevilla
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110 episodes
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Radio Sevilla
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Programa dedicado a la actualidad del mundo de las cofradías y al análisis de sus asuntos en la tertulia cofrade
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Radio Sevilla
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Resumen informativo con las noticias más destacadas de Andalucía del 17 de febrero de 2025 a las ocho de la tarde
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Radio Sevilla
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Julio Muñoz y Juan Amodeo
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Radio Sevilla
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La radio más andaluza les acerca la actualidad de la comunidad a través de las emisoras de la Cadena SER Andalucía, y con la mejor opinión gracias a los análisis de nuestros colaboradores.
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Radio Sevilla
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Toda la información de Andalucía del 17 de febrero de 2025 a las seis de la tarde.
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Radio Sevilla
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Toda la información de Andalucía del 17 de febrero de 2025 a las cinco de la tarde.
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Radio Sevilla
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Santiago Ortega
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Radio Sevilla
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Toda la información de Andalucía del 17 de febrero de 2025 a las cuatro de la tarde.
La información de la mañana, ampliada en 'Hora 14 Sevilla'
La actualidad de la mañana, contada por los periodistas de las emisoras de la Cadena SER en Andalucía.
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Radio Sevilla
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1 Jordi Pla, director de Red y Estrategia de Vueling 0:22
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Radio Sevilla
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La actualidad deportiva tratada con humor por Julio Muñoz, Juan Amodeo, Luis Márquez y Fran Ronquillo
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Radio Sevilla
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1 Sergio Millanes: "La programación de verano es una muestra de la confianza que las aerolíneas continuan teniendo en el destino Sevilla" 0:16
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Radio Sevilla
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1 José Luis Sanz: "Estamos siendo objeto de una campaña de difamación" 0:30
0:30
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Radio Sevilla
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La Columna de Alberto Grimaldi en La ventana Andalucía ( 17/02/25)
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