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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Radio Palencia
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Content provided by Cadena SER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cadena SER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Todos los sonidos de Radio Palencia de la Cadena SER
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50 episodes
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Content provided by Cadena SER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cadena SER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Todos los sonidos de Radio Palencia de la Cadena SER
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continue reading
50 episodes
Усі епізоди
×La información deportiva de Palencia.
La información de carácter regional es una pieza esencial de nuestra programación. Durante toda la jornada miramos al resto de la comunidad para seguir de cerca toda la actualidad de Castilla y León.
Cada tarde analizamos la actualidad de la jornada desde todos sus ángulos, de una manera tranquila y con la intención de que nuestros oyentes dispongan de toda la información posible en torno a los temas de interés para la comunidad.
La información deportiva de Palencia.
Las noticias de Palencia.
Magazine de ocio, cultura y actualidad de la provincia de Palencia.
La información de carácter regional es una pieza esencial de nuestra programación. Durante toda la jornada miramos al resto de la comunidad para seguir de cerca toda la actualidad de Castilla y León.
Óscar Beltrán nos acerca las citas de atletismo más cercanas en Palencia y nos explica como hacer entrenamientos que pasen de menos a más
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1 "El acuerdo de gobernanza hace tiempo que hace aguas" 0:43
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Domiciano Curiel reconoce que no se ha cumplido prácticamente nada de lo acordado a inicio del mandato
Domiciano Curiel tienen claro que no va a dejar sus actas ni en el Ayuntamiento ni en Diputación
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1 "Sólo he faltado a mi trabajo por causas médicas" 1:05
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Domiciano Curiel recalca que lleva 2 años sin vacaciones y no ha faltado a sus responsabilidades
Domiciano Curiel ha acusado al presidente del partido de estar detrás de todo lo que está ocurriendo
Eva Calleja nos presenta a la artista Maruja Fernández, burgalesa de nacimiento y palentina de adopción
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1 Domiciano Curiel: “Niego todas las acusaciones” 1:10
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Domiciano Curiel ha salido a responser a las acusaciones vertidas contra él por su ex partido y decidir su expulsión
Susana Cubillo, desde la Unión de Consumidores de Palencia nos da las claves para tener todas las garantías al adquirir productos de segunda mano electrónicos reacondicionados
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