How do Content Creators make Money? Ft. Aditi Srivastava

Radically Yours by Radhika

"She wasn't the first one to start, but she was the fastest one to grow'

In the latest episode of ‘Wiping out the Norm’, Radhika Bajoria delved into the inspiring journey of Aditi Shrivastava, the Co-founder, MD & CEO of Pocket Aces! Alongside Ashwin Suresh and Anirudh Pandita, Aditi embarked on this adventure in their 30s, now soaring into their 40s, with roots in the Middle East, engineering degrees, and a shared passion for mainstream finance.

Aditi leads Pocket Aces, a trailblazing digital entertainment company crafting engaging content tailored for the millennial audience! Pocket Aces is India's leading digital entertainment company.

"We own 5 Instagram channels but we manage 130 influencers with 130 separate Instagram channels". This is what Aditi shared about sharing the reach and impact of Pocket Aces. Their reach is astronomical, touching the lives of 50 million people weekly across their stellar channels: FilterCopy, Dice Media, Gobble, and Loco! As social media wields increasing influence on thoughts and actions, companies like Pocket Aces stand at the forefront of shaping tomorrow's world. Before Pocket Aces, Aditi carved a path of impact, founding the Intellecap Impact Investment Network, a beacon for angel investors driving positive social change across India and East Africa! Her tenure at Goldman Sachs in New York, specializing in quantitative equity research, trading, and portfolio management, honed her financial prowess.

A Magna Cum Laude alumna of Princeton University in Electrical Engineering and Computer Science, Aditi holds a CFA (USA) charter, served as the Curator of the World Economic Forum Global Shaper Mumbai Hub, and proudly bears a TiE Mumbai Charter Membership! Sensing the boom in internet usage and the insatiable hunger for content among India's youth, Pocket Aces emerged in 2013, crafting short-form content to test the waters and spark organic virality!

As the platforms expanded, especially with the meteoric rise of OTT platforms and the digital migration of viewers, Pocket Aces became a beacon of innovative storytelling. Fast forward to today, they have more than 10 years of experience in the industry! Their content resonates worldwide, amassing a staggering 16M subscribers on YouTube, 15M Facebook followers, and 8.6M Instagram enthusiasts! Their mission is to be a Global Culture Creator, positively influencing people through an ecosystem of innovative media professionals, content, and products! Key Numbers: 50M People Reach Per Week 700M Video Views Per Month 200+ Brand Partners.

The excitement peaked when music label Saregama acquired a 52% stake in Pocket Aces at a $41-million valuation! Confirming the deal on Thursday, September 28, Saregama's investment of Rs 174 crore in cash, along with an additional Rs 15 crore, now values Pocket Aces at an impressive Rs 335 crore, or approximately $41 million! Watch the full video to learn about the business strategy of Pocket Aces. Watch the full episode NOW.

Link- https://youtu.be/oNLPR_oxG-M

#PocketAces #DigitalEntertainment #ContentCreators #InnovationUnleashed #YouthEmpowerment #MediaRevolution #Saregamapa