Ep. 8 Leading Answers and How to Avoid Them

Quiz-Centered Marketing

In this episode of the Quiz-Centered Marketing Podcast, we'll dive into a common quiz mistake that’s costing you accurate results—leading answers.

If your quiz answers make it obvious which one is “right,” “wrong,” or “somewhere in the middle,” you’re unintentionally pushing people toward a choice rather than learning how they actually think. And that means your quiz isn’t giving you the real insights you need to attract, nurture, and convert your ideal audience.

Here’s what you’ll learn:

• What leading answers are—and how they can skew your quiz results.
• How to spot them—so you can make simple fixes that increase accuracy.
• How to write answers that feel neutral and natural—so your audience picks what’s true for them, not what they think they should pick.

By the end of this episode, you’ll know exactly how to write better quiz answers that feel neutral, insightful, and true to your audience—so your quiz results actually mean something.

Resources & Links:

• Ready to create your own high-converting quiz? Check out The Quiz Creator
• Take Our Quiz > What's The Easiest Way for You to Market YOUR Business?
• Follow us on Instagram for more tips: @thequizcreator

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