Ali and Jo's 'sustainable fashion' dictionary corner

Questioning Fashion

In the least dry dictionary corner you can imagine, Ali and Jo unravel the most confusing words used in sustainable fashion marketing.

They reveal the words most likely to pull wool over our eyes (wool from an unethical farm no doubt) - and greenwashing tricks to avoid.

Ali discusses the convoluted word use around pre- and made-to-order, and Jo explains why your clothes are generally not, as promised, being ‘recycled’.

Which industry words get your knickers in a twist?

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It’s been a while between episodes due to our holidays in Europe - so thank you for your patience!

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