My “Weird” Word of the Year & 2024 Reflections

Pursuing Private Practice

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Courtney Vickery, the owner of Declet Designs to discuss the highs and lows of 2025 and what’s ahead.

Whether you’re just starting your private practice or have been a CEO for years, you'll relate to Jennifer and Courtney’s reflections on the past year.

• Reflection on the Past Year: Courtney and Jennifer discuss the highs and lows of Pursuing Private Practice in 2024. There were significant highs such as the revamp of Business School, and there were plenty of lows like the disappointing outcome of the fall cohort of EXPAND which received 0 applications.
• 2025 Word of the Year: Jennifer shares her word of the year for 2025 - content. For her, it doesn’t mean that she’s settling. It means that she’s settled. In a world where we constantly chase an ever-moving finish line, she’s decided that this year, she’s already arrived.
• Team Dynamics and Changes: Courtney and Jennifer talk about transitions within their teams, which leads to a period of adjustment that takes time.
• The Future of the Pursuing Private Practice Podcast: The podcast will now feature biweekly episodes, focusing primarily on dietitian business owners. Topics will focus on themes in Business School, such as navigating challenges in private practice and implementing effective business strategies.

Timestamps:

• 03:54 Podcast Goals: The goal of the podcast is to inspire business owners to persevere through challenges and take up space.
• 06:30 Word of the Year: Jennifer shares her word of the year, "content," and what it means for 2025.
• 17:00 Revamping Business School: Discussion of the revamping of the business school and the challenges faced in the past year.
• 22:39 New Consulting Options: Introduction of new consulting options for clients, including 1:1 business consulting and VIP days, allowing for more personalized support.
• 26:46 Shift to Bi-Weekly Episodes: Announcement of a shift to bi-weekly podcast episodes to allow for richer conversations and better planning.
• 35:10 Plans for 2025: Jennifer shares plans for 2025, focusing on content creation and potential new offerings, while also emphasizing the importance of boundaries and team effort.
• 38:32 Closing Remarks: Encouraging listeners to rate, review, and provide topic requests for future episodes.

Courtney Vickery, MS, RD, LD is a multi-passionate entrepreneur in the weight-inclusive space. She's an anti-diet dietitian and Certified Intuitive Eating Counselor with her own private practice, Vickery Wellness. She is also the CEO of Declet Designs, her website and branding studio for weight-inclusive businesses.

She has a double dose of knowledge, with bachelor's degrees in political science and dietetics, plus a Master's degree in Foods & Nutrition from the University of Georgia (and still teaches an undergraduate course there). Her passion for blending her love for weight-inclusive care with her knack for web and branding design makes her your friendly expert in dietetics and web design.

Find Courtney on Instagram at @decletdesigns

Want more from Pursuing Private Practice?

🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/

📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/

🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/

🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/

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