Observability that is Battle tested by Millions with Marco Sussitz and Wolfgang Ziegler

PurePerformance

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Higgle: The B2B Sales Club

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Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25

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36:25

Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…

منذ عام واحد 52:38

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When your code runs on more than 6 million systems - many of them business critical - then this is really exciting news for Marco and Wolfgang, Dynatrace OneAgent Java Team members. Their code powers auto-instrumentation and collection of all observability signals of Java based applications running on every possible stack: container in k8s, serverless, VM, on your workstation or even the mainframe.
Tune is as we sat down with Marco and Wolfgang to learn what it means to continuously innovate on agent-based instrumentation with 160+ other engineers across the globe that also focus on OneAgent. They share insights on how they develop their observability code, how they continuously test across all supported environments, what the processes at Dynatrace look like to avoid situations like the recent CrowdStrike outage and how they integrate and collaborate with other communities and tools such as OpenTelemetry!
Things we discussed during the episode
Dynatrace OneAgent: https://www.dynatrace.com/platform/oneagent/
Dynatrace for Java: https://www.dynatrace.com/technologies/java-monitoring/
OpenTelemetry and Dynatrace: https://docs.dynatrace.com/docs/extend-dynatrace/opentelemetry
Jobs at Dynatrace: https://careers.dynatrace.com/

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