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Should You Take a Break from Podcasting Over the Holidays? Here's What the Data Says
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As the festive season approaches, the question of whether to take a break from releasing podcast episodes over Christmas and New Year often looms large, especially for podcasters.
It's a time when many are eager to unwind, enjoy family time, and perhaps forget about their usual routines. But is a break the best move for your podcast? I’ve trawled through the data we collect from our own client roster and the podcasting industry more broadly to give you my take.
Podcasting is an evolving and growing medium, drawing people away from algorithm-driven platforms to more meaningful interactions with the content they love. By staying consistent, especially over the Christmas period, you'll be ready to leap into the New Year, taking advantage of the increased listener engagement.
I hope this gives you the clarity and confidence to keep those episodes rolling, even through the holiday season. I know it’s a lot of work, and I also appreciate that you simply might need a break.
It’s okay if you don’t take my advice and instead fall in a heap for a couple of weeks. I get it.
At the end of the day, it’s your show so you can do whatever you want. That’s the beauty of the medium. I’m just here to give you a bit of a push if you’re open to it.
Resources Mentioned:
Podcast Landscape 2024 - Sounds Profitable
The Podcast Election - Scott Galloway
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