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Podcasting without social media with Amelia Hruby
Manage episode 409221743 series 2924530
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How would you promote your podcast without social media?
In fact, if we think more broadly about this; how would you promote your personal brand or business without social media?
This might leave you scratching your head. We have become so used to relying on social media to help promote ourselves and it feels hard to get off the train..
But as we all know, we don’t “own” these platforms. Well, unless you're Mark Zuckerberg or Elon Musk perhaps. But if you’re a normal person, you’re playing to the algorithm. You’re doing what you’re told to do, and you’re probably seeing decent enough results.
Or maybe you’re not.
It depends on how you define “results.
If you weren’t seeing results, you’d get off social media right?
Well, that sounds good in theory, but it doesn’t happen as often as we might like.
As podcasters, social media has been found to be quite an effective tool. A recent study done by Edison Research found that 76% of Gen Z say they discover podcasts through clips on social media.
So if we don’t use social media, how do we promote our podcasts?
I recently had the pleasure of chatting with the supremely talented Amelia Hruby.
Amelia is the founder and executive producer at Softer Sounds, a feminist podcast studio based in the USA. Her background stretches into academia, community organising, and broadcasting. And Amelia is an advocate for getting off social media.
Her podcast, "Off The Grid," explores the theme of leaving social media while still maintaining an online presence, offering a refreshing take on digital wellness and creative marketing strategies. If you’re intrigued by this notion, I encourage you to go and give this show a listen. Her voice is also an absolute dream to listen to.
Podcasting is not just about sharing stories; it's about cultivating connections, sparking conversations, and embracing the beauty of human expression. Amelia's journey exemplifies the transformative power of creativity, resilience, and passion in the world of podcasting.
WHERE TO FIND AMELIA:
Free Leaving Social Media Toolkit
BAMBY MEDIA LINKS:
GEAR WE USE HERE AT BAMBY MEDIA:
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Pre-Amp/Mixers we recommend
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