How to create compelling stories that sell with Park Howell

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4y ago 36:55

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In this week’s episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.

Park Howell is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell.

He is also is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.

In this episode:

The business of story
How imagined realities connect people
The stories any brand needs to tell
When to use which stories
Common mistakes in storytelling
Bewitchery and the ABT-framework
Defining story moments
If you skip this, your stories fall flat
Anecdotes vs. binge-worthy stories
Connecting your offer to the story
The most potent story you will ever tell

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