How to Price Your Services
MP3•منزل الحلقة
Manage episode 432864240 series 3482081
المحتوى المقدم من Jeff Sauer and Chris Mercer. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jeff Sauer and Chris Mercer أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Topics Covered In This Episode
…
continue reading
- First Pricing Experiences: Mercer shares his initial approach to pricing his WordPress training video site, highlighting the pitfalls of undervaluing work by basing prices solely on creation time.
- Freelance Pricing Tips: Jeff emphasizes the importance of realistic pricing, advising freelancers to divide their annual income by 500 hours instead of 2000, suggesting a rate of $100/hour to reflect the true value of freelance work.
- Project-Based vs. Hourly Pricing: The hosts discuss the benefits of project-based or retainer models over hourly pricing. Jeff advocates for these models as they offer more sustainable revenue streams and better reflect the effort and value provided.
- Adjusting Rates for Consulting: The episode covers strategies for raising consulting rates based on market standards and the consultant’s experience. Jeff stresses the importance of justifying price increases with proven results.
- Understanding Client Segmentation: Jeff advises charging high prices to small businesses and emphasizes targeting larger clients who can afford and appreciate higher-value services. Understanding the demand and supply curves is crucial for effective pricing.
- Value-Based and Dynamic Pricing: The hosts explore value-based and dynamic pricing strategies, advocating for a balance between value and price. They also discuss the significance of maintaining consistency in revenue and profit margins for business stability and growth.
71 حلقات