How You Can Make Events Your Main Marketing Channel with Kerry-Anne Hamilton

Production Value Matters: The Business Event Podcast

Welcome back to another episode of Production Value Matters with Matthew Byrne! This time, he’s joined by Kerry-Anne Hamilton, Director of Events at #paid.

Join them as they:

• Explore why hiring the right people is a key driver of success
• Highlight the value of in-person events
• Weigh up why many companies struggle with events
• Talk about practical tips for measuring ROI

In nine years, Kerry-Anne Hamilton has climbed the ladder from a Marketing Account Executive at TRIUMPH Hospitality Group, to a Directorship at #paid, who are leading the creator marketing movement by empowering creators to build careers they love. Over the course of her two-year career at #paid, Kerry-Anne has revamped all existing event infrastructure, generated millions of dollars in pipeline through owned unique experiences, and grown existing partnerships through thoughtful ABM tactics. She has also been an attendee of Young Women in Business since December 2014.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.

Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events