61: Dennis R. Mortensen - How to win with building for productivity

PRODUCTEA with Leah, Growth & Senior Leadership

Send us a Text Message.

Dennis R. Mortensen is a serial entrepreneur and the founder of LaunchBrightly, which makes money by automating the most annoying things in our work lives (through AI).
We talk about why it’s important to own your own data set for competitive advantage and the misconception that successful entrepreneurs should become investors. Dennis refuses to do anything else other than focussing on his startups. No boards, no investing, just focus.
We conclude with a discussion on the future of user interfaces and the potential for voice-first products.
Takeaways
Owning your own data set is the only way to stay in business
Successful entrepreneurs are not obligated to become investors; they can continue to jump into the next startup
Genuinely hating a problem is the number one reason for motivation and success in solving it.
The future of user interfaces is uncertain, but voice-first products and more intelligent assistants are expected.
Sound Bites
"There is this belief, which I hate, that once you've had a little bit of success, say you make a startup, you get to the end, you make a few monies, you kind of won in that particular game, then you're supposed to become an investor, angel investor, something in between."
"I invite a bunch of folks to come and convince me to not do it."
"If we do more of this, everybody's happy."
Chapters
00:00 Owning Your Own Data Set for Competitive Advantage
03:03 Misconception of Successful Entrepreneurs as Investors
09:46 Automating the Process of Creating Product Screenshots
13:34 The Role of AI in Increasing Productivity
25:30 Genuinely Hating a Problem
26:28 Challenging and Deconstructing Business Cases
31:56 Tracking and Measuring KPIs
36:18 Owning and Operating Proprietary Data Sets
43:30 The Future of User Interfaces and Voice-First Products

Join me on Maven on the 8th of July for the next PLG for B2B cohort and learn with others what PLG is and how we think about.

Leah on Linkedin / Twitter / Youtube