14: Ben Williams, The Product-Led Geek, PLG Advisor

PRODUCTEA with Leah, Growth & Senior Leadership

Send us a Text Message.

Season 2 is all about product-led growth! Ben Williams is a friend and an amazingly structured advisor in the product-led growth space. If you have ever wondered specifically how we structure our work, either as someone that looks into advising themselves or as a company that wonders how this episode is for you.
Timestamps:

0:00 Ben’s introduction and relevance to Leah

02:20 What do people get wrong about Ben?

03:20 Ben’s model as a consultant in the product-led growth space

04:50 Going full-time as an advisor, how to make the scary jump

08:40 The Growth model Rubick’s cube: How to explain growth motions

13:28 PLG is easy in principle but hard in practice to pivot towards

15:25 What steps do we always take at the beginning of PLG?

18:15 Companies need to be intentional about their data and the structure around it

21:41 Centralizing data competency vs. data organization

25:05 The deal with engagement metrics and why should use them more

27:50 Why engagement is not measured properly and the effects of it

33:40 Breadth of engagement vs depth of engagement

37:03 Engagement is not only a function of your customer but of your employees as well

39:00 How to engage with Ben

Join me on Maven on the 8th of July for the next PLG for B2B cohort and learn with others what PLG is and how we think about.

Leah on Linkedin / Twitter / Youtube