Africa-focused technology, digital and innovation ecosystem insight and commentary.
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المحتوى المقدم من Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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EP 121 - Experience Thinking with Tedde Van Gelderen
Manage episode 454905812 series 3334924
المحتوى المقدم من Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Design Thinking is all the buzz when it comes to designing our products (or more appropriately, the solutions we discover to solve real problems). But does it stop there?Our guest on the episode makes a very convincing case for what he calls Experience Thinking.
On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients’ products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design.
In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.”Join us as we explore with Tedde:
You can connect with Tedde at:
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
…
continue reading
On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients’ products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design.
In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.”Join us as we explore with Tedde:
- His background in psychology, and how it led him to design experiences, and to found his own UX consultancy
- Where do products fit in in the holistic approach of experiences
- Where do we start with experience design?
- The role of Design Thinking in the context of Experience Thinking
- The missing process for service designers
- The 4 areas of Experience Design: Brand Design, Product Design, Content Design and Service Design
- The importance of Brand Design on both product and service, and how some organizations ignore it
- Who should own the Experience Design (hint: it might be the Product people)
- Designing the experience that the users will be part of and not just the GTM
- Where we can learn and get inspiration for experiences, and how do apply it to the experiences we need to design
- The state of the industry and the adoption Experience Design/Thinking
- How can Product Managers start applying Experience Thinking within their organization and stakeholders
- And much much more…
You can connect with Tedde at:
- LinkedIn: https://www.linkedin.com/in/teddevg/
- Akendi: https://www.akendi.com
- Purchase the book: connect with Tedde directly for details
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
- Product for Product Podcast - linkedin.com/company/product-for-product-podcast
- Matt Green - https://www.linkedin.com/in/mattgreenproduct/
- Moshe Mikanovsky - linkedin.com/in/mikanovsky/
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
125 حلقات
Manage episode 454905812 series 3334924
المحتوى المقدم من Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Matt Green & Moshe Mikanovsky, Matt Green, and Moshe Mikanovsky أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Design Thinking is all the buzz when it comes to designing our products (or more appropriately, the solutions we discover to solve real problems). But does it stop there?Our guest on the episode makes a very convincing case for what he calls Experience Thinking.
On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients’ products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design.
In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.”Join us as we explore with Tedde:
You can connect with Tedde at:
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
…
continue reading
On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients’ products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design.
In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.”Join us as we explore with Tedde:
- His background in psychology, and how it led him to design experiences, and to found his own UX consultancy
- Where do products fit in in the holistic approach of experiences
- Where do we start with experience design?
- The role of Design Thinking in the context of Experience Thinking
- The missing process for service designers
- The 4 areas of Experience Design: Brand Design, Product Design, Content Design and Service Design
- The importance of Brand Design on both product and service, and how some organizations ignore it
- Who should own the Experience Design (hint: it might be the Product people)
- Designing the experience that the users will be part of and not just the GTM
- Where we can learn and get inspiration for experiences, and how do apply it to the experiences we need to design
- The state of the industry and the adoption Experience Design/Thinking
- How can Product Managers start applying Experience Thinking within their organization and stakeholders
- And much much more…
You can connect with Tedde at:
- LinkedIn: https://www.linkedin.com/in/teddevg/
- Akendi: https://www.akendi.com
- Purchase the book: connect with Tedde directly for details
You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
- Product for Product Podcast - linkedin.com/company/product-for-product-podcast
- Matt Green - https://www.linkedin.com/in/mattgreenproduct/
- Moshe Mikanovsky - linkedin.com/in/mikanovsky/
Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
125 حلقات
كل الحلقات
×مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.