The Intersection of Authenticity and Innovation: UX Insights from Oak Theory Founders Hannah Ryu and Veronica Shelton

Prodity: Product by Design

In this episode of Prodity: Product by Design, Kyle sits down with the duo behind Oak Theory, Hannah Ryu and Veronica Shelton. These co-founders share their story of turning a chance encounter into a thriving design studio, all while navigating the chaos of a pandemic. Get an inside look at how Oak Theory is redefining UX/UI with a bold focus on inclusivity and raw authenticity.

Hannah and Veronica break down the latest trends in design, from the rise of AR to the subtle shift toward softer, more organic visuals. They also offer a candid glimpse into the rollercoaster ride of entrepreneurship—highlighting the grit, resilience, and creativity it takes to build something truly unique. If you're into cutting-edge design, tech innovation, or just love a great startup story, this episode is a must-listen.

Veronica Shelton and Hannah Ryu

Hannah Ryu and Veronica Shelton are the Co-Founders behind Oak Theory, a design studio specializing in UX/UI, web and application design.

Links from the Show:
LinkedIn: Veronica Shelton, Hannah Ryu

Company: Oak Theory
Instagram: Oak Theory
Books: What Doesn’t Kill Us, Build the Damn Thing

Other Links from Show: Figma, Clickup, Moleskin

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