How This New Pasta Brand 3X’d Its Sales

Problem Solvers

Pasta is a crowded space, so how did Amazon help Madalina Defta and Arash Hashemi, the husband-and-wife duo behind Kaizen Food Company, transform their vision into a thriving brand without relying on traditional marketing? In this episode, they explain how they did it: They leveraged engaging content to build a loyal clientele, refined their product that speaks to an underserved customer base, and, when faced with overwhelming demand for fulfillment and customer service, strategically pivoted to Amazon.

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