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Ep.11: Cody Lee, Summit Partners | What You Need to Know About Marketing in Portcos
Manage episode 380659074 series 3521344
المحتوى المقدم من How To SaaS. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة How To SaaS أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Shiv Narayanan interviews Cody Lee, Vice President in Summit Partner’s Peak Performance Group.
Cody and Shiv discuss why marketing is a function no portco (and no investor) can afford to ignore, and what you need to know about portco marketing in the current environment.
Learn about a realistic approach to data-driven marketing strategy, common areas where portcos are wasting their dollars, and how to find the right person to lead a marketing function.
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Cody Lee’s commentary presented herein reflects the views, experience and opinions of Cody Lee and no assurances are given that the strategies referenced herein will achieve any particular result. Further, the content provided herein is not an offer or sale of any security or investment product or investment advice.
The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.
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