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Swimming Ahead in Modern Marketing with Kenneth "Shark" Kinney #27
Manage episode 461481896 series 3507556
المحتوى المقدم من Postalytics. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Postalytics أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace.
Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives.
Chapters:
- Intro - 00:00
- Introduction and the "Shark" Nickname - 01:32
- Career Journey to Speaker and Podcaster - 03:01
- The Shark Metaphor in Marketing - 09:01
- Differentiation and the "Sea of Sameness" - 12:36
- Integration of Direct Mail with Omnichannel Marketing - 17:08
- The Importance of Standing Out in Marketing - 26:33
- Get in Touch with Kenneth - 29:40
Get in Touch with Kenneth:
Mentions:
Kenneth's podcast "A Shark's Perspective"
St. Jude Children's Research Hospital
More About Postalytics:
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