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المحتوى المقدم من April Dunford. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة April Dunford أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Role of Market Category in Differentiation

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Manage episode 415977506 series 3489684
المحتوى المقدم من April Dunford. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة April Dunford أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In today’s episode, I explore why market category is a good starting point for developing great positioning.

You will learn:

* Viewing your market category is context-setting for your products/company.

* Thinking of your market category as being similar to the opening scene of a movie. (See link below for my article about this idea, which includes the opening scene of the movie Baby Driver.)

* Understanding your product/company's unique value proposition before determining market category.

* Why positioning involves identifying what sets your product apart from competitors and the status quo.

* Why positioning in an underserved segment of an existing market category is easier than creating a new category.

* Communicating the differentiated value of your product or service.

* Why companies need to go deeping into their value props to help customers understand how they can deliver unique value for their business.

If you want to skip ahead:

(3:50) Market categories and their role in positioning products/companies, with a focus on differentiated value.

(7:46) Positioning and messaging for startups, focusing on understanding customer needs and differentiated value.

(11:26) Positioning and market categories in business.

Connect with April Dunford and learn about practical positioning that accelerates marketing and sales:

Work with April: https://www.aprildunford.com/consultant

April’s newsletter: https://aprildunford.substack.com/

April’s LinkedIn: https://www.linkedin.com/in/aprildunford/

April’s Twitter/X: https://twitter.com/aprildunford

Mentioned in this episode:

* My article about market category in which I discuss the opening scene of the movie Baby Driver: https://aprildunford.substack.com/p/understanding-the-job-of-a-market

* Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout: https://amzn.to/3JrR4zJ

Get April Dunford’s books and audiobooks:

“Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”

“Sales Pitch: How to Craft a Story to Stand Out and Win.”

Amazon US: https://amzn.to/49l0ZRY

Amazon Canada: https://amzn.to/4ac9hgt

Amazon UK: https://amzn.to/3vosDzQ

The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April’s battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.

Podcast website: https://www.positioning.show/

Subscribe on Apple Podcasts: https://apple.co/3PFHcWx

Subscribe on Spotify: https://spoti.fi/4aqyDqI

Subscribe on YouTube: https://www.youtube.com/@positioningshow

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

  continue reading

32 حلقات

Artwork
iconمشاركة
 
Manage episode 415977506 series 3489684
المحتوى المقدم من April Dunford. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة April Dunford أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In today’s episode, I explore why market category is a good starting point for developing great positioning.

You will learn:

* Viewing your market category is context-setting for your products/company.

* Thinking of your market category as being similar to the opening scene of a movie. (See link below for my article about this idea, which includes the opening scene of the movie Baby Driver.)

* Understanding your product/company's unique value proposition before determining market category.

* Why positioning involves identifying what sets your product apart from competitors and the status quo.

* Why positioning in an underserved segment of an existing market category is easier than creating a new category.

* Communicating the differentiated value of your product or service.

* Why companies need to go deeping into their value props to help customers understand how they can deliver unique value for their business.

If you want to skip ahead:

(3:50) Market categories and their role in positioning products/companies, with a focus on differentiated value.

(7:46) Positioning and messaging for startups, focusing on understanding customer needs and differentiated value.

(11:26) Positioning and market categories in business.

Connect with April Dunford and learn about practical positioning that accelerates marketing and sales:

Work with April: https://www.aprildunford.com/consultant

April’s newsletter: https://aprildunford.substack.com/

April’s LinkedIn: https://www.linkedin.com/in/aprildunford/

April’s Twitter/X: https://twitter.com/aprildunford

Mentioned in this episode:

* My article about market category in which I discuss the opening scene of the movie Baby Driver: https://aprildunford.substack.com/p/understanding-the-job-of-a-market

* Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout: https://amzn.to/3JrR4zJ

Get April Dunford’s books and audiobooks:

“Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”

“Sales Pitch: How to Craft a Story to Stand Out and Win.”

Amazon US: https://amzn.to/49l0ZRY

Amazon Canada: https://amzn.to/4ac9hgt

Amazon UK: https://amzn.to/3vosDzQ

The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April’s battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.

Podcast website: https://www.positioning.show/

Subscribe on Apple Podcasts: https://apple.co/3PFHcWx

Subscribe on Spotify: https://spoti.fi/4aqyDqI

Subscribe on YouTube: https://www.youtube.com/@positioningshow

This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com

  continue reading

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