انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
The Role of Market Category in Differentiation
Manage episode 415977506 series 3489684
In today’s episode, I explore why market category is a good starting point for developing great positioning.
You will learn:
* Viewing your market category is context-setting for your products/company.
* Thinking of your market category as being similar to the opening scene of a movie. (See link below for my article about this idea, which includes the opening scene of the movie Baby Driver.)
* Understanding your product/company's unique value proposition before determining market category.
* Why positioning involves identifying what sets your product apart from competitors and the status quo.
* Why positioning in an underserved segment of an existing market category is easier than creating a new category.
* Communicating the differentiated value of your product or service.
* Why companies need to go deeping into their value props to help customers understand how they can deliver unique value for their business.
—
If you want to skip ahead:
(3:50) Market categories and their role in positioning products/companies, with a focus on differentiated value.
(7:46) Positioning and messaging for startups, focusing on understanding customer needs and differentiated value.
(11:26) Positioning and market categories in business.
—
Connect with April Dunford and learn about practical positioning that accelerates marketing and sales:
Work with April: https://www.aprildunford.com/consultant
April’s newsletter: https://aprildunford.substack.com/
April’s LinkedIn: https://www.linkedin.com/in/aprildunford/
April’s Twitter/X: https://twitter.com/aprildunford
—
Mentioned in this episode:
* My article about market category in which I discuss the opening scene of the movie Baby Driver: https://aprildunford.substack.com/p/understanding-the-job-of-a-market
* Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout: https://amzn.to/3JrR4zJ
—
Get April Dunford’s books and audiobooks:
“Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”
“Sales Pitch: How to Craft a Story to Stand Out and Win.”
Amazon US: https://amzn.to/49l0ZRY
Amazon Canada: https://amzn.to/4ac9hgt
Amazon UK: https://amzn.to/3vosDzQ
—
The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April’s battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.
Podcast website: https://www.positioning.show/
Subscribe on Apple Podcasts: https://apple.co/3PFHcWx
Subscribe on Spotify: https://spoti.fi/4aqyDqI
Subscribe on YouTube: https://www.youtube.com/@positioningshow
—
This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com
36 حلقات
Manage episode 415977506 series 3489684
In today’s episode, I explore why market category is a good starting point for developing great positioning.
You will learn:
* Viewing your market category is context-setting for your products/company.
* Thinking of your market category as being similar to the opening scene of a movie. (See link below for my article about this idea, which includes the opening scene of the movie Baby Driver.)
* Understanding your product/company's unique value proposition before determining market category.
* Why positioning involves identifying what sets your product apart from competitors and the status quo.
* Why positioning in an underserved segment of an existing market category is easier than creating a new category.
* Communicating the differentiated value of your product or service.
* Why companies need to go deeping into their value props to help customers understand how they can deliver unique value for their business.
—
If you want to skip ahead:
(3:50) Market categories and their role in positioning products/companies, with a focus on differentiated value.
(7:46) Positioning and messaging for startups, focusing on understanding customer needs and differentiated value.
(11:26) Positioning and market categories in business.
—
Connect with April Dunford and learn about practical positioning that accelerates marketing and sales:
Work with April: https://www.aprildunford.com/consultant
April’s newsletter: https://aprildunford.substack.com/
April’s LinkedIn: https://www.linkedin.com/in/aprildunford/
April’s Twitter/X: https://twitter.com/aprildunford
—
Mentioned in this episode:
* My article about market category in which I discuss the opening scene of the movie Baby Driver: https://aprildunford.substack.com/p/understanding-the-job-of-a-market
* Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout: https://amzn.to/3JrR4zJ
—
Get April Dunford’s books and audiobooks:
“Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”
“Sales Pitch: How to Craft a Story to Stand Out and Win.”
Amazon US: https://amzn.to/49l0ZRY
Amazon Canada: https://amzn.to/4ac9hgt
Amazon UK: https://amzn.to/3vosDzQ
—
The Positioning with April Dunford podcast: Want to make your product stand out in a crowded market? It all starts with great positioning. Using April’s battle-tested methodology, she'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance.
Podcast website: https://www.positioning.show/
Subscribe on Apple Podcasts: https://apple.co/3PFHcWx
Subscribe on Spotify: https://spoti.fi/4aqyDqI
Subscribe on YouTube: https://www.youtube.com/@positioningshow
—
This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com
36 حلقات
كل الحلقات
×مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.