Artwork

المحتوى المقدم من April Dunford. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة April Dunford أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !

Master the Art of Selling With My New Book

34:02
 
مشاركة
 

Manage episode 378892004 series 3489684
المحتوى المقدم من April Dunford. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة April Dunford أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

My next book, Sales Pitch, is finally out! I’ve been working on this project for quite some time now and am beyond excited to share it with you all!

If you’d like to support me and purchase the book, visit https://www.aprildunford.com/books to learn more. I’ve also included a free workbook on that page as well.

Since my book came out this week, I figured today’s episode should be about why I wrote this book. I certainly didn’t start my career thinking I would end up helping so many businesses with their sales pitch, but here we are.

In today’s episode, you’ll learn:

  • My exact sales pitch structure
  • How I adjusted my structure after my time at IBM
  • What it means to start with a market insight
  • Why you never talk about features in the first sales call
  • And so much more

Thank you again for supporting this podcast, my two books, and the other content I put out.

If you want to skip ahead:

(00:00) Book launch week

(00:57) My background in positioning and creating the sales pitch

(07:25) IBM’s sales pitch structure

(13:30) How April changed her approach after IBM

(19:15) Why I got into sales pitches

(24:45) My sales pitch structure

(29:47) The book is here and how to get templates with the book

Where To Find April Dunford:

Podcast Website: https://www.positioning.show/

Personal Website: https://www.aprildunford.com/

LinkedIn: https://www.linkedin.com/in/aprildunford/

Instagram: https://www.instagram.com/aprildunford/

Twitter: https://twitter.com/aprildunford

Referenced:

Corporate Executive Board: https://en.wikipedia.org/wiki/CEB_Inc.

The Challenger Sale: https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355

The JOLT Effect: https://www.amazon.com/JOLT-Effect-Performers-Overcome-Indecision/dp/0593538102

Production and marketing by https://penname.co/

  continue reading

32 حلقات

Artwork
iconمشاركة
 
Manage episode 378892004 series 3489684
المحتوى المقدم من April Dunford. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة April Dunford أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

My next book, Sales Pitch, is finally out! I’ve been working on this project for quite some time now and am beyond excited to share it with you all!

If you’d like to support me and purchase the book, visit https://www.aprildunford.com/books to learn more. I’ve also included a free workbook on that page as well.

Since my book came out this week, I figured today’s episode should be about why I wrote this book. I certainly didn’t start my career thinking I would end up helping so many businesses with their sales pitch, but here we are.

In today’s episode, you’ll learn:

  • My exact sales pitch structure
  • How I adjusted my structure after my time at IBM
  • What it means to start with a market insight
  • Why you never talk about features in the first sales call
  • And so much more

Thank you again for supporting this podcast, my two books, and the other content I put out.

If you want to skip ahead:

(00:00) Book launch week

(00:57) My background in positioning and creating the sales pitch

(07:25) IBM’s sales pitch structure

(13:30) How April changed her approach after IBM

(19:15) Why I got into sales pitches

(24:45) My sales pitch structure

(29:47) The book is here and how to get templates with the book

Where To Find April Dunford:

Podcast Website: https://www.positioning.show/

Personal Website: https://www.aprildunford.com/

LinkedIn: https://www.linkedin.com/in/aprildunford/

Instagram: https://www.instagram.com/aprildunford/

Twitter: https://twitter.com/aprildunford

Referenced:

Corporate Executive Board: https://en.wikipedia.org/wiki/CEB_Inc.

The Challenger Sale: https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355

The JOLT Effect: https://www.amazon.com/JOLT-Effect-Performers-Overcome-Indecision/dp/0593538102

Production and marketing by https://penname.co/

  continue reading

32 حلقات

كل الحلقات

×
 
Loading …

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

 

دليل مرجعي سريع