Revenue up 34% for Audioboom

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• Audioboom released its Q3/24 trading update. The company saw revenue up 34% y-on-y to $18.8mn; and a record eCPM (revenue per thousand downloads) to $66.06, up 79% from last year (and up 9.9% from last quarter). The company made $1mn EBITDA profit.
• Listeners are more connected to a brand when it has a sound identity, according a new report from Veritonic. More than half of all podcast listeners say that a brand’s sound is more memorable than its visual logo, too.
• Spotify has launched audiobooks in France, Belgium, the Netherlands and Luxembourg.

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• Jessica Radburn has been hired as Head of Audio on Demand at the ABC in Australia. She joins from Wondery and Audible; she’ll report to Ben Latimer.
• Four-time Super Bowl Champion Rob “Gronk” Gronkowski has joined sports entertainment studio Nuthouse Sports as partner, teaming up with Super Bowl LIII MVP Julian Edelman and Superdigital Founder Assaf Swissa. The studio launches Dudes on Dudes today, featuring Gronk and Jules.

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Podcast News

• Governor Tim Walz is on the latest edition of SmartLess, as the US presidential election draws ever closer. Appearances by candidates on podcasts have been a feature of this election.
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• In Good Companies returns for a new season today - looking at the latest trends in business and technology. From Cadence Bank, the show is focused on providing executives, business leaders, entrepreneurs, and decision-makers in mid-sized businesses with the tools they need to navigate an evolving landscape.
• Audio drama The White Vault returns for a new season today - perfect for a horror-filled October. The podcast contains the collected records of a repair team sent to Outpost Fristed in the vast white wastes of Svalbard and unravel what lies waiting in the ice below, and is intended for mature audiences.

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