Podcast Impact and Potential: How to be successful without being Podfamous Series Part 2
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What’s the GAP?
The GAP is the space between listening to your show and hiring you or buying from you or attending your event – whatever your key goal is for your show.
Understanding the GAP and knowing how to bridge it is KEY to using your podcast to successfully bring in new clients and revenue. I know it will seem obvious but this is often NOT discussed in podcast courses and many podcast producers don’t really understand this either.
This is something that sets us apart from others in the podcast space and we help our clients close the GAP.
Seeing the success of our first podcast clients is how we realized that EVERYONE needs to understand this and it’s why we have added this to the launch support part of our podcast done-for-you services.
Bridging the GAP; letting people know FROM the BEGINNING how they can take next steps is an important piece of your podcasting strategy and it's how you can bring in revenue with your podcast without being podfamous
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